iso 20252 increase organizational confidence in market and opinion research to meet and exceed customer expectations-凯发k8国际首页登录

with the rapid development of the internet and economic globalization in today's world, it is easier than ever for companies to launch new products and services in multiple countries simultaneously. service quality has a profound impact on business performance, and ensuring that your service policies and standards reflect your customers' specific needs can be complex. businesses must remain agile and proactive in order to gain market share in an environment of increasing consumer choice. therefore, choosing the right product/service innovation and marketing strategy when taking the first step is all the more important.

the improvement of service quality needs to eliminate the gap between service awareness and customer expectations, which is why understanding and meeting customer expectations is crucial, and scientific planning and providing improvement strategies. these strategies include developing service standards that meet local and global requirements for more effective service and customer satisfaction, thereby making a commitment to customer service quality. choosing the right partner can more effectively improve customer service strategies and meet and exceed customer expectations.

to support companies in conducting business in an ever-changing environment, in 2006 the international standards organization (iso) created a new certification standard, iso 20252, which is the first international certification standard for the market research industry. iso 20252 certification of management systems for market, public opinion and social research provides clients with assurance that the market, social or opinion research they contract for is conducted by a trusted organization that takes optimal monitoring and follow-up measures to ensure compliance with this international standard.

the program is provided by aenor (www.aenor.cn).

aenor, the spanish association for standardization and certification, is an organization dedicated to the advancement of standardization and certification in all industries and services. as a global organization of inspection, testing and certification, through our certification, training, inspection and verification services held in different countries and regions, aenor has helped more than 80,000 companies and organizations around the world obtain aenor certificates. more than 106,000 products and services have been certified by aenor, carrying out more than 400 environmental verification activities and more than 6,000 inspection activities.

aenor serves customers worldwide and in various sectors. from medicine to chemicals, from electrical to industry, from consumer goods to manufacturing, from farm to food, from materials to construction, from service standards to service innovation, aenor uses the global network to provide testing, inspection, certification, auditing, conformity assessment and so on multi-dimensional professional quality assurance services, ensures that the capability and the competitiveness of the customers from all over the world get promoted, and ensures the products meeting the needs of the local community.

aenor is the only organization representing spain participating in the european union ce directive regulation formulation and technical assessment, and is also one of the earlier organizations engaged in ce certification (announcement no. 0099). at present, aenor has issued as many as 21500 valid certificates of management system, covering enterprises and organizations in the fields of quality, environment, r&d and inspection, occupational health and safety, energy efficiency, social responsibility and risk management.